Taronga Zoo Foundation - Zoofari Temple of Siam

Brief

In 2008 Taronga faced the challenge of raising more funds than ever before for their new elephant enclosure. They briefed GSE to 'take the event to the next level' and put this event at the top of the fundraising circuit.

Implementation

Working with the Event Committee, GSE decided to use the natural elements of the Zoo to produce an event that has never been staged before... in terms of scale and prestige. Based around the theme of "Temple of Siam" GSE used existing building supporters to create a spectacular tiered marquee suspended in the tree canopy next to the new elephant enclosure and overlooking the stunning Sydney harbour skyline. This ensured the guests had a 'money can't buy' experience that all involved were proud to put their name to and one that guests would talk about for years to come.

The marquee, which took over three weeks to build, was on a scaffold base that put the main dining experience in line with the tree canopy. The marquee was decorated with hundreds of parasols and Asian birdcages adorned with orchids; the décor was complimented by a Thai inspired pattern design. Literally it took the event to a whole new level, and by using the resources available reduced the cost to ensure the event was financially viable.

What We Did

Creative concept for the fundraiser, produced the event, event design, event production, entertainment direction, site and venue management, catering management

Results

Taronga Zoo and the patrons were left speechless with the outcome. Guests commented that they were treated to a once-in-a-lifetime experience that they will never forget and felt compelled to support a charity that clearly delivered on all levels.

The Zoo raised the most money it ever had from the event, over $500,000 in a turbulent year - granting the elephants their new home.